Thursday, July 31, 2008

Lately it seems like everyone in the radio industry is either syndicated, about to be syndicated or wants to be syndicated. After all, who wouldn't want to be heard on stations across America, or become an opinion leader. But networking or syndicating programming is almost as old as Radio itself. Almost since day one, radio stations have utilized services outside their buildings to do that which they could not easily do themselves. From presidential elections, to the "Golden Age" programs such as The Lone Ranger and others, As radio entertainment moved toward music, syndication followed the formatic changes, producing countdowns, concerts and other music specials. Today it's Rush Limbaugh, Sean Hannity, and Neal Boortz for talk, and personalities like Bob & Tom, and Tom Joyner for music stations.

There's also a wide range of services provided by syndicators that includes sports programming, show prep services and vignette features for all formats.

I got involved in syndication when I started my own syndication company as a college sophomore at NYU in 1980. We grew that program, Wavebreaker, from a single station to a network of approximately 80 stations in the US and Europe. I can't imagine anything else I would have done. It's been a lot of fun and I've had the chance to work with and meet an amazing range of people.

Over the coming days and weeks, I'll post thoughts and opinions about the business and look forward to getting your feedback and questions as we begin Syndication Nation.