Thursday, October 23, 2008

Who Are You?

I spoke with someone the other day who wanted to be syndicated. They are the host of an interview program on a local station. A good host, nice voice, but the individual brought nothing to the interview. My question to this person was "Who are you?"

What I meant by that is what's your unique take? Do you have a point of view or a position? This person didn't have a good answer to that question. Doing a solid radio interview is great, but the audience would be far more engaged with you if you asked different questions. Howard Stern, like him or not, is a good interviewer because he's not afraid to ask the questions that everyone is thinking about, but most would be afraid to ask. That works for the interview subjects because for the celebs and others, surviving an interview with Howard is a badge of courage.

If your goal is to be syndicated, you have to stand out from the crowd. What makes your on-air performance special?

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